Platypus Partners provides capital raising services for private equity and alternative investment firms. They came to us for digital branding and a new website.
Built on a shared platform, the work involved all the key visual elements of design – logo, fonts, illustrations and colour palette – bringing them together with a simple web architecture which created clear user journeys to the benefit of their audiences.
We worked with the client on content centred on clear messaging, targeted messaging and a keyword strategy which optimised search visibility, delivering clarity to their investors and stakeholders.
The project was based on the requirement to build digital capability, not dependency, with the client so that they could build on their digital base and continue to grow.
Contact: digital@cardewgroup.com