We were appointed by Majedie Investments in 2023 with the aim of raising its profile and supporting the Company’s action to narrow its discount to net asset value (NAV), having not previously had any meaningful engagement with the media or its key stakeholders. We have implemented a programme that includes journalist briefings, proactive comment hopping, thought leadership and tip column targeting. This traditional media work has been supported by a digital content campaign activated through LinkedIn.

Within the first three months, we secured meetings with key national personal finance and investment trade journalists, which has kickstarted positive media coverage across national and trade publications. We have also significantly grown Majedie’s engagement levels on social media, with its content reaching a wider and highly targeted audience group.

Financial communications
Investment companies
Contact: investment@cardewgroup.com