DIGITAL

A company’s ‘owned’ voice is a vital part of its communications – the corporate digital presence is where a company can deliver its own message, unmediated by journalists or other messengers. Your website and wider online footprint across social media and third-party platforms is critical to how investors, regulators, journalists and wider stakeholders view an organisation – particularly in the new age of search visibility.

With decades of digital expertise and experience from media, government, in-house and agency we can help you create a coherent digital strategy including website, digital assets, social media and search engine optimisation to make sure that your message is prominent, accessible and engaging.

Contact: digital@cardewgroup.com

INSIGHTS

Meet them where they scroll: What can Mamdani and Polanski teach us?

A new approach to campaigning has allowed some political outsiders to move to the fore. How, and what are the lessons?

How the AI browser changes (almost) everything

Never knowingly under-sold, the pronouncements from ChatGPT should always be viewed through narrowed eyes. This time, however…

From SEO to GEO: Why media matters in the age of AI

We’re in the era of Generative Engine Optimisation, where reputation is shaped by authoritative media, owned content and consistent messaging.

The continued rise of AI search and how organisations can prepare

As Google launches AI mode for search, what are the evolving search habits that how can organisations prepare for them.

Mamdani talks the talk and walks the walk (digitally)

Following Zohran Mamdani's triumph over Andrew Cuomo, Ben Plumer explores the digital tactics that helped him tip the balance.

With media in decline, what can you do to get your messages out?

How companies can tell their story via a fragmented media and be heard through their own digital footprint.

Lights, camera, action: is video the way forward for comms?

Seeing more video on your feed than normal? It’s no surprise – platforms, creators and audiences are loving the format.

Three things to consider about Google’s AI-driven search

Google's AI Overview is changing the way people view your company’s reputation. It's time to re-evaluate how you prepare yourself.

Reforming the local election playbook

Social media is awash with awkward selfies of canvassers on the beat, and no doorbell is safe – it can only mean one thing: local election season.

DeepSeek – five talking points to make you sound informed

The US domination of the AI market has been broken by DeepSeek, causing billions to be wiped off tech stocks. It's a topic you need opinions on …

How to fuel AI

Keir Starmer's ambitions for AI-fuelled growth will require access to critical minerals and joined-up thinking on energy policy.

Are you following the thread from the bird to the butterfly?

Brands are reconsidering their commitment to X. But for those who need to communicate corporate messages are the alternatives looking more attractive?

Like and subscribe

As media organisations change their business models, companies who communicate digitally need to move their audiences from followers to subscribers.

The future of search in the age of AI

Google search is heading to a model of interpretation rather than links. This will pose big issues for companies and their content in a new age in the battle for visibility.

Decoding AI: The Dangers of Algorithmic Bias

The ubiquity AI raises questions around accuracy, regulation, data privacy and the radicalisation of content. Understanding the pitfalls is key to staying ahead of the curve.