February 2011

A World 1st for Luton Airport

Cardew Group has advised retained client London Luton Airport on their ‘Virtual Assistant’ project as they became the first Airport in the world to introduce holographic announcers, dubbed Holly’ and ‘Graham’, to help brief passengers going through security.  Cardew Group devised a strategy for and helped to organize and implement a press launch generating national and international web, print, radio and TV coverage including ITN, BBC and Al Arabiya.

Contacts: Jamie Milton and Georgina Hall