A public flotation represents a corporate milestone, permitting a company to raise new equity finance and establish its value in the stock market.  Financial public relations practitioners, alongside other advisors, play a key role in ensuring that Directors remain in control of a relatively complex series of events.


An Initial Public Offering (“IPO”) subjects a company’s management team to the full glare of public scrutiny, often for the first time. A successful flotation requires the effective development and refinement of key investment messages. In the wake of a detailed analysis of a company’s operations,   Cardew Group develops a comprehensive communications strategy designed to ensure that opportunities are maximised via key announcements such as intention to float, the pathfinder prospectus and commencement of dealings.  A consistent investor relations programme and an appropriate news flow are integral to a healthy after-market.

All too often, companies leave the appointment of a Financial Public Relations advisor far too late in the run up to an IPO. Some of Cardew Group’s most satisfying projects begin with preparatory  work with private companies up to two years ahead of  a proposed flotation during which the company becomes familiar with the various PLC disciplines.